How ORCA is Different

We’ve been building dashboards in-house and from an agency perspective for years, so we know the ins and outs of what a growth team AND CEO/founder need.

We tested the incumbent analytics platforms hoping they could solve the most important needs a brand has - context, speed, and simplicity with depth - but found them falling short.

So we set out to build ORCA, the platform that lets you understand how your business is doing MTD in 10 seconds or less, while being able to go deep on the metrics that matter.

Here are 9 key ways that ORCA is different than the other business insights platforms on the market:

1. Context: ability to input business targets and track performance vs actuals. Data without context is just numbers
2. Attribution: simplified approach (single source of truth instead of 6?) that can be easily leveraged for measuring channel performance and making day-to-day optimizations.
3. Heatmaps: Marketer’s point of view on reading channel performance.
4. Product Deep Dives: first basket and first-to-second purchase analyses not seen in TW or NB.
5. Sub vs One Time Purchases (OTP): improved reporting on subscription vs OTP performance.
6. Price: more affordable.
7. Model Building: Forecasting shouldn’t be hard. With ORCA we have a roadmap (and the data needed) to project repeat #’s based on past cohort behavior, and new #’s based on marketing performance.
8. Google Sheets: Most business, finance, and marketing people need to do scratch work. All the data that’s accessible in ORCA is easily found in a Google Sheet.
9. Bootstrapped: The competition has raised $10M, $25M, and even $50M in funding and we’ve built a comparable product with none.

Want to see ORCA in action? Just book a demo and we’ll show you what the above looks like with real e-commerce data.